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One number worth knowing.

A city skyline at dusk with billboards along the highway

$15B+

is spent on legal advertising in the US every year. No profession buys more marketing, or gets less straight talk about it.

Firmatics

Blair Warner, Firm strategyDan Jimmerson, Strategy, growth & AIErik Kullenberg, Paid searchAmanda Judge, TV & programmaticDavid Ryan, AI search & organicMatt Prince, Programmatic & measurementHayden Haskins, IntakePaco Blanco, Meta & creativeIvan Rodrigues, Marketing & intake analytics

The bench. World-class operators, each in their own lane, who have worked inside Morgan & Morgan, Alexander Shunnarah Trial Attorneys, Sweet James, Los Defensores and beyond.

A different number every time you sign in. All of it is published, free, on firmatics.com.