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One number worth knowing.

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13%

of personal injury paid spend now goes to Local Services Ads, up from zero three years ago. Most firms still have no framework for how LSA, PPC, and SEO share the credit.

The State of PI 2026

Blair Warner, Firm strategyDan Jimmerson, Strategy, growth & AIErik Kullenberg, Paid searchAmanda Judge, TV & programmaticDavid Ryan, AI search & organicMatt Prince, Programmatic & measurementHayden Haskins, IntakePaco Blanco, Meta & creativeIvan Rodrigues, Marketing & intake analytics

The bench. World-class operators, each in their own lane, who have worked inside Morgan & Morgan, Alexander Shunnarah Trial Attorneys, Sweet James, Los Defensores and beyond.

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